Even though the site name (domain) is Finnish, the site content is entirely English.
This About-page is a summary of the core ideas for the site; what are the topics of the content for the site, who are the readers (customers, audience), what is the site's purpose, and the why of building it.
The site's name, Aktiivi, was chosen for the positive meaning - translating to "active" - usually about a person who takes part actively, engages, or takes part in the topic more intensely than the average/median actor or participant.
This active angle is expressed through attempts to create more lasting content and value for the audience by supplementing each article and post with context, views, and references.
In this social media age, it was an editorial design decision on this site because it's not about documenting people. There may be an occasional photo of a person to give a face to the narrative. However, the preference is for pictures without the people in them.
Expected audience for the site
Design for everyone is design for no one. While all visitors are welcome, the expected audience for the site, the people in mind when writing content, are as follows;
English-speaking readers interested in casual to non-extreme outdoor activities and nature locations to visit in Finland for vacations or day trips.
People with busy work lives, who think there could be, should be more work-life balance. What to do, where to start, and ideas for quick visits.
History of the site
The Aktiivi.com website, blog, and contents are still in the exploration and discovery phase. The site was re-launched in August 2022, born from an inspiration to create a travel journal of the nearly a week-long backpacking trip, the Karhunkierros in Lapland, Finland.
Site re-launching, acknowledging that the domain (address) has been in active daily use for over a decade. It simply had not had a public presence or content around the name.
The inspiration for blogging was not limited to posting photos outdoors. It was instead a more general urge to do something creative and provide something that would be useful to readers who invested their time in reading the posts. The idea of travel journaling kindled a fun way out of writer's block and even an impostor's syndrome in writing publicly and getting to posting actively.
The name of the site (domain), Aktiivi, does not translate to English explicitly. It translates to "active" and "activist," but in Finnish, an activist translates to "aktivisti" and not "active." I chose the name in its positive meaning, without the political or reforming associations.